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E-Tai Hotpot

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Most hotpot brands emphasize traditional Chinese or Japanese cultural elements. E-Tai Hotpot wanted to break away from this norm, offering a more innovative and cosmopolitan dining experience suitable for young families seeking a stylish alternative.

Branding

Packaging

Challenge

E-Tai Hotpot (以太房) aimed to combine Eastern hot pot traditions with Western ingredients in a light-industrial, tech-inspired environment. They needed a fresh, modern brand identity to stand out among competing hotpot restaurants in the same shopping mall, appealing to a younger demographic.

Solution

We created a logo that immediately evokes the shape of a hot pot, ensuring instant recognition. The typeface features a contemporary design style, conveying a bold, tech-driven vibe. Bright red was used to signify energy and appetite, while the overall aesthetic leans toward a modern, high-quality lifestyle. This design approach sets E-Tai Hotpot apart from the usual traditional hotpot imagery.

Outcome/Results

E-Tai Hotpot quickly became one of the highest-grossing restaurants in its shopping mall. Its innovative, youthful identity attracted a steady stream of diners looking for a fresh twist on the classic hotpot experience.