Challenge

Fantasy Fields, a New York-based children’s furniture brand, wanted to engage families by inspiring children’s imaginations and evoking the idea that “Where stories become memories.” The challenge was to create a comprehensive visual campaign that not only showcased products but also transported viewers to a playful, story-driven world, capturing both the photoshoot/video content and the digital marketing materials.

Solution

We executed an integrated campaign by staging photoshoots and videos where children posed in imaginative scenes that mirrored North American environments. Mixed-race and foreign children were selected as models to lend an authentic, international feel. These visuals, filled with dynamic gestures and creative props, were then adapted into digital marketing materials—social media ads, YouTube banners, and digital collages—all reinforcing the core message, “Where stories become memories.” Handcrafted paper elements and vibrant backgrounds added a whimsical touch, ensuring both the products and the brand’s storytelling took center stage.

Outcome/Results

The integrated campaign resonated strongly with parents and children alike, reinforcing Fantasy Fields’ playful, imaginative brand spirit. The consistent narrative across the photoshoot, video content, and digital ads helped secure key distribution channels in the US and Europe while boosting global consumer engagement and brand awareness.

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