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Fitnexx

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Our research revealed a market gap: fitness centers offering private, undisturbed workout areas were in demand, especially for high-profile clients. The brand needed a modern, high-end look that merged the parent company’s Phoenix heritage with a "next generation" fitness concept.

Branding

Media & Motion

Strategy

Challenge

The parent company—a renowned traveling agency—wanted to break into the fitness industry during COVID with a concept that prioritized individual training spaces. They needed a name and identity that set them apart from traditional gyms.

Solution

We created the name Fitnexx—echoing the heritage of the parent company, "Phoenix" Travel Agency, while conveying the idea of "fitness next." Our logo design cleverly plays with negative space by transforming the letter "I" alongside the Chinese character for "person," and arranging "FNX" into a box to symbolize independent training spaces. Supporting elements, such as dynamic typography and a key visual of black-and-white imagery, reinforce a sleek, high-end athletic style.

Outcome/Results

Fitnexx launched during COVID and quickly established itself as a unique, premium fitness space. With an 80% usage rate within the first month, the brand now stands out as the go-to destination for clients seeking private, personalized workout environments.