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Olivia's Little World

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The old brand name and logo failed to resonate with consumers due to its unwieldy length and low recognition. It also struggled to visually communicate the brand’s core promise of imaginative, love-filled playtime.

Branding

Media & Motion

Challenge

Olivia’s Little World, a New York-based doll furniture brand, aims to evoke a fun, cute, and loving atmosphere for children playing with 18-inch American dolls. However, the original logo was too long and lacked memorability, making it difficult to convey the brand’s essence to consumers.

Solution

We streamlined the name by emphasizing “Olivia” and designating “Little World” as a secondary element. The new logo is more memorable and versatile, featuring playful dollhouse elements such as a crown, stars, and hearts. Simple line-art icons extend the logo’s style, further unifying the brand’s visual identity. A palette of elegant pink—reflecting the majority of the products—was chosen, paired with energetic yellow and calming brown to reinforce a fun yet reassuring mood.

Outcome/Results

The refreshed identity has significantly improved brand recognition and recall. The new logo’s simpler format allows for more flexible applications across various touchpoints, better representing Olivia’s Little World’s promise of delightful, love-filled play experiences.